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Google Business Profile suspended: what to do

A suspended or disabled Business Profile is stressful because customers can no longer find you. Google says it may suspend or disable profiles that don't follow its guidelines, and that if you believe your profile should be reinstated you can submit an appeal. [A] Here's the order of operations.

First: work out what you're dealing with

• Profile suspended or removed. The public can't go to the profile, and owners and managers can't act on it. You can ask Google to reinstate it. [A]
• Your Google account is restricted. The profiles you manage are suspended and you can't create or claim others. Appeal the account on your My accounts page first; once the restriction is lifted, appeal the profile. [A]

Open the Business Profile appeals tool: it shows the date of the decision, the reason, a link to the policy involved, whether it can be appealed and its status. [A]

How to submit an appeal

1. Open the Google Business Profile appeals tool and sign in with the Google account tied to the profile.
2. Select the profile, then the decision you want to appeal.
3. Optionally upload supporting evidence (multiple files are allowed) and type an explanation of why the profile should be reinstated.
4. Tick the confirmation box and submit. Google reviews it and emails you the decision.

Important: appeals can only be submitted once, so don't press submit until your evidence is ready. [A] Google also says: do not create a new Business Profile for the same business. [A]

Evidence Google says can help

• Official business registration
• A business license
• Tax certificates
• Utility bills for the business: electricity, phone, water, internet

Google's tip: for any document you submit, check that the business name and address match the profile you're appealing. [A] Beyond that list, practical extras like signage photos and a change log can help you tell a clear story, but they're our suggestion rather than a Google requirement. See the evidence checklist.

Fix the real-world mismatch before you appeal

Many suspensions trace back to the profile not matching reality. Compare your profile with the guidelines [B]:

• Name should match your real-world name on signage, website and stationery, without taglines, keywords, hours, phone numbers or URLs.
• Address must be a precise, real location. P.O. boxes, remote mailboxes and virtual offices aren't eligible.
• Service-area businesses without customers visiting should hide their address.
• Categories: as few as possible and as specific as possible.
• One profile per business.

What not to do

• Don't create a duplicate profile. [A]
• Don't edit the name, address or category while a mailed verification code is pending. [E]
• Don't submit documents whose name/address don't match. [A]
• Don't fake documents or photos. Google's guidelines say to reflect your business accurately. [B]

If your appeal is denied

Google says that only if a request is denied, it may be able to do an additional review, and you can provide additional evidence that wasn't added with the original appeal. If you're in the European Economic Area you may have additional redress options. [A]

FAQ

Last checked against Google's help pages: November 1, 2026.